Brand Speak in Denver

Yesterday I had the pleasure of being the keynote speaker for the Cherry Creek Chamber of Commerce as part of the organization's business success series. The title of my presentation was, Branding: Latest Fad or Sustainability Strategy? For some, the word branding still has confusing or negative connotations. For a growing number, branding is the means to a sustainable future.

Our group yesterday was comprised of small, medium and large organizations. We covered a lot of material including, the evolution of branding, the process for building a sustainable brand, case studies and what it means to be a brand champion. I hope that those in attendance found relevance to the presentation and are able to immediately take the appropriate next steps to developing a sustainable brand at a personal or organizational level.

For those in attendance, or anyone else, what did you think, latest fad or sustainability strategy?