Indy Racing Brand Champion

Congratulations to New Zealand native, Scott Dixon on his victory as champion of the 92nd running of the Indianapolis 500. Scott and Dan Weldon make up the drivers for the powerful Chip Ganassi Racing- Target team. This is Scott's first victory at Indy.

This is not the first time that I have written about racing, and probably will not be the last time. Not because I am a racing fanatic, although I do enjoy watching. But, because this sport fully embraces brand development. Of all industries, automobile racing understands branding. From the cars to uniforms, interview sessions, sponsorship and other aspects, the team brand is fully aligned.  

Whether it is the Indy Racing League, NASCAR, Formula 1 or others, this genre of sports gets it when it comes to being brand champions. What can your organization learn from motor sports about the power of brand?