As I increasingly become a convert to the power of the blog, and increasingly support the concept of creating social networks, I strongly believe in blogs as a means to support individual and organizational brand development.
In the past two weeks alone I have discussed blogs with some of my clients as a way to improve internal communications among their respective stakeholders in the brand development process. What a great way to keep everyone informed about the process, and to provide a forum for them to connect with one another, or voice their concerns.
How does your organization utilize blogs to enhance your brand development efforts?
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