I want to remind everyone that I will be presenting a paper at the 4th International Colloquium of the Academy of Marketing Brand, Corporate Identity and Reputation conference on September 12, 2009 at Emory University. My paper focuses on the assumption that employees are the most important asset on college and university campuses, and by developing an internal brand strategy, institutions of higher learning are more likely to achieve their strategic goals.
This will be the first time that the UK-based Academy of Marketing Special Interest Group will hold its international conference in the US. It will also be the first time that I have presented at one of their conferences. I discovered the AoM about a year ago. I was delighted to finally find a professional organization that has a primary focus on branding.
Are you a brand champion? Why don't you check them out?
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