Brand Champion of the Year- Red Bull

 

Several days ago I indicated that today marks the first anniversary of the Brand Champions
Blog. I also reminded our readers that every Monday and Friday I recognize a person, department or organization as the Brand Champion of the Day. Many worthy people and companies have been highlighted as a means of helping others see what it means to be a brand champion, and to reward those who get it!

The two Brand Champions of the Day that received the most visitors over the past year are Southwest Airlines and Red Bull. As a result, I announced that these two great brands were the finalists for Brand Champion of the Year. I gave each company a week to encourage their employees and other fans to visit the site and comment. Although the blog received a number of Southwest Airlines brand ambassadors, Red Bull by far had the most comments and recommendations for Brand Champion of the Year.

Although I love Southwest Airlines and will continue to promote them as a case study in brand success, it is my pleasure to announce that Red Bull is the Brand Champion of the Year! I welcome you to read the comments posted this past Monday by Red Bull fans. Any brand in the world would love to have the passionate champions of their brand like Red Bull does. I look forward to tooting their horn as well. Starting next Monday, we will begin year of two of recognizing the Brand Champion of the Day.