Brands in Recession

 

We are in a transformative time. Every day we hear about the misfortune of organizations fading away. Those that are the most likely to sustain themselves are those that have a clear understanding of who they are and what they stand for.

While it is easy to get sucked into panic mode, the best thing we can do is try to keep our heads above the strategic waters. Now it is more critical than ever to revisit our mission, vision, values and goals, and to stay true to our brand platform.

When organizations get into a panic, then it is difficult for their constituents to remain loyal and for brand champions to have a clear understanding about their role. Don't be a brand in recession.