Like many of you, today I pause to think about the significance of the holidays. Whether you are a Christian celebrating Christmas today, Jewish celebrating Hanukkah this week, a member of the African community celebrating Kwanzaa tomorrow or someone of another heritage celebrating your holidays during the year, we all tend to interpret and apply the meaning of our holidays based on our backgrounds, families, geographic area of the world or faith. When times are good, often the holidays become commercialized and the focus is on gift-giving.
Yesterday I wrote about the world re-calibrating itself in light of the global economic crisis and how organizations are now going through an introspective process to discover or rediscover their core values, and will understand that their most valuable resource is their employees, their brand champions. I think the same might be happening with the holidays. Despite the misfortune that many retailers are experiencing, and I truly feel bad for them, the economic crisis might be a blessing in helping us all understand the true meaning of our respective holidays. Maybe we will all become stronger champions of a different kind of holiday brand.
What do you think? Happy Holidays!
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