Brand Champion of the Day- Bob Parsons, Founder, Go Daddy

 

Reading a story about Bob Parsons, founder of Go Daddy , in the most recent issue of Inc. magazine reminded me that I have not featured him as the Brand Champion of the Day yet. My apologies. Like many of you, I first became aware of Go Daddy a few years ago from one of their wild television ads during the Super Bowl.

As you know I am not always a strong advocate of advertising, because I think too many organizations limit their brand development to this approach and fail to create an effective means of measuring its effectiveness. However, to provide awareness, I think advertising is a tool worth considering. For Go Daddy, advertising, namely advertising on Super Bowl Sunday has been successful.

After seeing their ads I became a convert. Many of the URL's that I own, including the one for this blog, are thanks to Go Daddy. For your authenticity as the brand champion for Go Daddy, Bob Parsons, you are the Brand Champion of the Day!