Championing the School Brand

 

Today I am meeting with a group of school principals to discuss the "principles" for developing an effective school brand, and what it means to be a brand champion for their schools. I have the unique experience of getting to work with constituents at all levels of education, from Pre-K through doctoral programs.

I relish the opportunity that one day I can be working with teachers at an elementary school discussing their role as a brand professional, and the next day I am engaged in a similar dialogue with a university professor. Or like today, I can be presenting to charter school principals and the next day meeting with a university president.

What was your day like? Did you recruit any brand champions today for your organization?