Red Bull Delivers on Brand Promise

 

Are you watching the 13th Annual Winter X Games? I caught some of the action last night. I tuned in just in time to see the Snowmobile Next Trick competition. I am glad that I did because I had the opportunity to see another athlete compete wearing gear from one of my favorite brands, Red Bull.

Competitor Levi Lavallee successfully completed a double back flip riding a 450 lb. snowmobile. The more I learn aboutt the Red Bull brand and the more I watch their Alternative Action sport athletes, the more I learn about the Red Bull strategy of brand alignment. One of Red Bull's brand attributes is innovation, and in the case of Lavallee, he was attempting a feat that had never been done at the Winter X Games.

It also appears that Red Bull athletes are always attempting feats that have the greatest degree of difficulty amongst the competitors and are flying all around. In other words, Red Bull delivers on its promise of giving you wiings!