Super Bowl Ads in the New Economy

 

This is Super Bowl week in the United States. Unlike previous years there is very little hoopla about what companies are going to uncover new television ads during the Super Bowl. In the past companies like  and Monster have been very successful utilizing this strategy. Often as many fans who tune into watch football, tune into watch the television ads. That was then, this is now.

While I don't often advocate television advertising as a key driver to deliver a brand message, it does work for some. Go Daddy is a great example. However, I am not sure how even the most successful companies can continue to devote the resources needed to pay for this expensive, difficult to measure, approach.

Without advertising money coming in, how can television stations survive? Without television revenue going to the NFL, how can the Super Bowl survive? Without Super Bowl revenue finding its way to the NFL, how can US professional football survive? Who will be the new brand champions of sport?