This morning I am moderating a panel discussion on branding, followed by a case study presentation on university branding at a secondary schools conference in Charleston, South Carolina. I feel honored to have been invited to preside and present on my favorite subject.
This is the first time I have had the opportunity to visit Charleston, South Carolina so I wasn't sure what to expect. In my mind I had always envisioned Charleston as a charming city with old world grace, good food and nice people. Ironically, that is just what I got. Now, wouldn't it be great if your organization was able to align your reputation with what you deliver?
Has your organization developed an internal culture to align with your external reputation? Perhaps we can take a gander at Charleston to see how it is done!
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