Not on Facebook Yet? Your Brand Doesn't Exist!

 

That might sound like an in-your-face (no pun intended) statement, but it just might be true. It is also the title of an upcoming session that I will be facilitating on March 2 at the next meeting of the Brand Cafe. For many, Facebook and other online marketing channels don't feel right yet. People have the misconception that social media is only for their 14 year son or daughter. Those days are over.

As traditional forms of marketing such as television and print advertising are going away, it is important that even the most conservative brand at least consider online marketing to deliver your message, and recruit and retain your brand champions. Almost every organizations understands the value of email and websites, so why not explore search engines, blogs and social networking sites like Facebook and LinkedIn?

If you do not think you are tech-savvy enough to give it a shot, then sit down with someone else and have them walk you through the technology. You will discover it is simpler than you thought, and you will realize how important it is to your brand. Oh, I just realized that if you are in this situation, you are probably not reading this blog post, because your brand doesn't exist!