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March 23, 2009

Brand Champion of the Day- Joel Comm, Author of Twitter Power

Twitter power

Today I want to recognize Joel Comm as the Brand Champion of the Day. Joel is the author of twitter power, How to Dominate Your Market One Tweet at a Time. The book is fantastic and really helps one understand the value of Twitter as a business marketing resource. Like others, my introduction to social networking began with the development of a blog. In my case, this one.

After realizing the value of blogs, I next posted my profile on Linked-In, followed by Facebook. Seeing the value of those sites, I added a page on Facebook for my business. Like I felt before joining those sites, I was skeptical about Twitter as a business strategy. At our most recent meeting of the Brand Cafe one of our insiders convinced me to Tweet. I fully trust her and decided to do so.

My next move was to purchase Joel's book and read what an expert on the subject had to say. I won't go into the details because I think you should read first-hand what Joel recommends. I am not sure there is a more significant champion of a brand than Joel Comm is for Twitter. For his efforts in convincing us to Tweet, Joel Comm is the Brand Champion of the Day!

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La Salle University, our students, faculty and staff, salute Joel Comm and his designation as Brand Champion of the Day!

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