Over the course of the past several months I have engaged in conversations with mobile marketing professionals and explored ways to effectively deliver on-brand experiences with mobile devices. During that time I have discovered that my kindred spirits in the mobile marketing world share many of my views on brand, and share many of my frustrations.
We share a common bond in the fact that many people have misconceptions about what we do and what the words branding and mobile marketing mean. In most situations people conjure up thoughts that we are going to try and push some silly advertising campaign on them and come up with a logo like above. While in fact we don't really like advertising and logos that much ourselves.
Unfortunately many of our fellow marketers reinforce people's skepticism and stereotypes about marketing by making it all about the logo, tagline and advertising campaign. Those of us in the brand and mobile world are actually trying to save you from having to spend a ton of money on those often pricey solutions.
In the case of mobile much of what the people I know who are in the business are doing is helping their clients more effectively communicate their brand through text messaging. What I am trying to do is help my clients develop a sustainable brand strategy based on mission, core values and stakeholder engagement. One of the best ways to deliver that essence is through communications on the mobile devices that we have with us all of the time. We are all about helping you recruit and retain your brand champions.
We are not Mad Men or Women!
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