Yesterday and today I have the pleasure of facilitating a number of meetings on the campus of Manhattan College as part of a national education brand initiative that will connect over 40 secondary schools and six colleges and universities throughout the United States and Toronto. All schools are a part of an international network of Lasallian institutions.
These schools and the Christian Brothers order were founded by St. John Baptist de La Salle, the Catholic Patron Saint of Teachers. Just outside of our meeting spaces here at Manhattan, hang a number of banners that includes De La Salle and the Past-Presidents of the College. What a great way to honor the teachings and traditions of the past, and help visually recruit and retain brand champions. Each banner starts the conversation about story of this fine institution.
How does your organization honor its brand leadership?
Rex Whisman
Brand Champions Blog
What a great idea at Manhattan College! Certainly a great way to highlight the long, storied history of the school. My compliments to Bill Bisset and his team in the enrollment area for their creative approach in "branding" the Manhattan College experience!
Posted by: John F Dolan | February 09, 2010 at 01:10 PM
John you are so right. This adds great value to the Manhattan College experience. Bill and his staff do a great job there!
Posted by: Rex Whisman | February 09, 2010 at 09:28 PM