Brand Champion of the Day- Post-It Notes

This month marks the 30th anniversary of the Post-It Note. As the world goes paperless, this gem "sticks" around like no other. I do not recall the day or year that I first started using Post-It Notes, but whenever I started there probably has not been a business day gone by when I did not use at least one. Most personal days too.

A team of 3M scientists are credited with inventing the made to stick brand of Post-It Notes. Talk about your forward thinking research and development group. At the time Post-It Notes came onto the scene, technology as we know it today, was not even a blip on most people's mental screens.

Fast-forward thirty years and people like me advocate that organizations dramatically reduce, if not eliminate all paper communications. Except of course their Post-It Notes. You have recruited and retained brand champions the world over. You are the Brand Champion of the Day!

Rex Whisman

Brand Champions Blog

BrandED Consultants Group