Brand Champion of the Day- Major League Baseball

For the past several years, Major League Baseball has demonstrated its support for breast cancer awareness and the Susan G. Komen Foundation by having players swing with pink baseball bats on Mother's Day in the United States. Yesterday, MLB showed its colors again. Anyone can pitch in by purchasing pink bats and the proceeds go to help fight breast cancer.

MLB gets a tip of my hat for taking a lead in this area. Other major sports have come on board in the past few years too. NHL hockey players use pink sticks, and even the macho National Football League stepped up to their respective plate last year when players wore pink cleats, gloves and other equipment. While women's sports like college basketball have worn pink uniforms in the past to show their support, I am not sure that a men's team has sported a full pink uniform. Who will have the sticks, footballs or baseballs to do so in the future?

It would be great to see a day of the Pink Bay Packers, Detroit Pink Wings, Duke Pink Devils, Texas Tech Pink Raiders or Tulane Pink Wave in men's sport. Can you imagine the big house turning pink for Big Pink? Maybe Pink would sing the national anthem. Maybe it has been done, I don't know. I pink it would be great.

In the meantime, Major League Baseball gets my vote as the Brand Champion of the Day!

Rex Whisman

Brand Champions Blog

BrandED Consultants Group