Who did you expect? For those of you who follow the blog or periodically check in, you probably know that on Mondays and Fridays I feature someone or some organization who understands what it means to be a brand champion. Based on his performance over the past couple of years, who he stands for and of course what he accomplished this past Wednesday, it would be difficult for me to highlight anyone else.
A self-proclaimed, self-centered and immature person during the last World Cup, Donovan has become much more humble and much more productive. He has come to embody what America and the USA football
Of course tomorrow is another day and we will see if Donovan can deliver another on-brand experience. For now, Landon is the Brand Champion of the Day and has a host of brand champions following him. Landon now appears to have a sustainable brand strategy!
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