Brand Champion of the Day-Louis Oosthuizen, The Open Championship

On Mondays and Fridays I feature someone or some organization that understands what it means to be a brand champion. In the past week or so, I have featured several connections to brand South Africa. Today I continue this trend by recognizing the winner of yesterday's Open Championship at St. Andrews, South African golfer, Louis Oosthuizen.

Most people outside of South Africa had not heard about this gentleman before his stellar play at the home of golf, St. Andrews. What a perfect combination it was over the weekend. A kind man, playing in the 150th anniversary of The Open Championship at the fabled old course in Great Britain. All brands were in alignment yesterday. I also love the fact that Oosthuizen integrated his team. Some professional men golfer's have the golf balls to have a woman on the bag. Oosthuizen did what I do not think I have seen before. He integrated ethnicity on his team.

For your splendid display of sportsmanship and your winning ways, Louis Oosthuizen, you are the Brand Champion of the Day! I anticipate you recruited many champions for the your brand yesterday!

Rex Whisman

BrandED Consultants Group

Comments

[Jeremy]

Looks like PING wad the actual brand champion, and this guy did all the work to get him there.

[Rex Whisman]

Jeremy, the victory certainly enhanced the PING brand didn't it? Thanks for weighing in.