Next week at the monthly gathering of the Brand Cafe in Denver participants will discuss (perhaps debate) the differences in building a sustainable brand strategy for non-profit and for-profit organizations. Many of our attendees are consultants like me who work with both types of organizations. Other participants come for the non-profit world and some from the for-profit world.
It will be interesting to compare and contrast experiences and perceptions. I believe that whether you work with or for either, the process of developing a sustainable brand should always be based on mission, core values and stakeholder engagement. My experience tells me that both entities want this, but that non-profits are more mission driven, while for-profits are like their name says, more profit driven.
I believe that both non-profits and for-profits have the same ability to recruit and retain brand champions. What do you think?
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