Last Sunday evening I watched 60 Minutes. If I had to, I could not tell you how many times in my life I have repeated that ritual. There have not been too many times when the experience was not a positive one. Every brand hopes for the kind of success and that type of advocacy from its brand champions. Few brands have stood the test of time like 60 Minutes.
The programming is usually timely and the content is usually enlightening. I learn something new each time I watch the show. A few nights ago I was particularly drawn to the story of Tunisia. Even though I possess an undergraduate degree in history, I must admit that I do not know as much as I should about the recent history of the nation of Tunisia. I do understand how Facebook is changing the world, not to mention revolution.
Not knowing the behind the scenes operations of the program and not being clear about how well the network engages its employees in the 60 Minutes brand building process, I can only speak from the outside looking in. Based on that situation, I tip my hat to this time-tested brand.
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