For the past several years I have followed the Thought Leaders in Brand Management Conference. Each year I had hoped to attend, but project commitments and other travel needs prevented me from going. This year I have the pleasure of not only being there, but presenting too. A colleague of mine will also be presenting.
The 2011 conference is in the City of Lugano, Switzerland. I have had the opportunity to visit Switzerland many times, most recently I presented at the Swiss Federal Institute of Technology in Zurich a couple of years ago. This will be my first time in Lugano and I am very excited to go. I will be presenting on a topic I am very familier with, higher education branding.
The topic of my presentation is "an academic enterprise approach to higher education branding: finding common ground, establishing common language and ensuring common outcomes." I look forward to sharing my experiences with others from around the world and learning from them. I anticipate quite a lively exchange between brand champions.
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