Today I fly to one of my favorite cities in the world, Zurich, Switzerland. This will be the fourth time I have the pleasure of being a part of an amazing culture. From understated sophistication to educated publics, tasteful fashion and old world charm, Zurich seems to have all of the attributes I appreciate in a city brand, especially when in Europe.
I look forward to a few days here over the next week with a colleague. We both have a conference presentation in between stays. I anticipate we will equally cherish the opportunity to interface with the world's leading brand academicians and practitioners later in the week down in Lugano. Now it is all about soaking in Zurich. I know there are many brand champions around the world that agree.
I cannot wait to indulge in the delectible food delights and walking the cobbled-stone streets. I attempted to dust of my German over the past few weeks so hopefully it will get me by as it has in the past. Zurich for your incredible existence, you are the Brand Champion of the Day.
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