Perhaps it is because I just crossed the pond on United Airlines, or I am anticipating a brand dialogue later this week in Lugano, but I thought it appropriate to make mention of the marriage between brands that I have not been too keen on in the past. While I will never consider a logo a brand (it is a name) or put unnessary emphasis on a logo, I feel obligated to reference the new mark for United.
When it was announced that United and Continental airlines were merging, I thought that United would either stick with its current mark and try to make the point that it has not gone anywhere or the alternative designing a silly logo. But I am pleasantly surprised to learn that the United name will stick, as it should, and that the Continental globe mark with stay, as it should.
Wow a logical choice, by an airline no less. Nicely done United. While I do not anticipate becoming a huge brand champion domestically any time soon. You still have my attention internationally and this visual identity choice provides an opportunity for further dialogue.
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