As a six year loyal champion of the T-Mobile brand, I am asking myself this question. I am asking myself other questions too. I anticipate others who help make up the fourth largest mobile provider in the U.S. are doing the same. Whenever I hear buy out or merger of one of the brands I champion, I get nervous.
I wonder whether or not I will have the same service that I am accustomed to. I question how smooth the transition will be. I wonder how difficult it will be to become a new brand champion. I think about employees of both organizations and how effective the internal branding will be. I am having those sensations right now in relation to the proposed purchase of T-Mobile by the number one service provider AT&T.
While I strive to be a number one type person in my career and personal life, I am not usually a number one type person when it comes to brand support like AT&T. I am usually a smaller brand loyalist. Number one sounds large and lacking in customer service. Are you a champion of the AT&T brand? What has the experience been for you?
Nice topic and post, as we were just talking about what things can happen in the medicine industry.
Posted by: MBT Online | August 02, 2011 at 05:35 AM