I thought about this topic while reading more about the Sony security breach. Apparently tens of thousands of Playstation and other technology users are at risk of having their identity revealed. At the same time Apple is being sued by users who fear that their identity has been damaged with Apple's tracking device.
In a previous post I asked the question if hijackers like this should be considered 21st century brand terrorists? Whether the job is internal or external, when situations like those at Sony and Apple occur, their brands are at-risk. Brand champions who are devotees of these companies are often the first to question the brand that they have come to love and evangelize. Why did this happen to ME?
As brands and their champions increasingly take their experiences online, the idea of brand hijack becomes more and more a reality. Especially for those brands and their champions who rely on online transactions as part of the experience. Is your brand hijack-proof?
Nice topic and post, as we were just talking about what things can happen in the medicine industry.
Posted by: MBT Online | August 02, 2011 at 05:32 AM
when situations like those at Sony and Apple occur, their brands are at-risk. Brand champions who are devotees of these companies are often the first to question the brand that they have come to love and evangelize. Why did this happen to ME?
Posted by: burberry online | August 01, 2011 at 08:02 PM
Apparently tens of thousands of Playstation and other technology users are at risk of having their identity revealed. At the same time Apple is being sued by users who fear that their identity has been damaged with Apple's tracking device.
Posted by: ray ban | August 01, 2011 at 08:01 PM
Especially for those brands and their champions who rely on online transactions as part of the experience. Is your brand hijack-proof?
Posted by: burberry outlet | August 01, 2011 at 08:01 PM