This week there is a great deal of hoopla over the fact that the Oprah Winfrey Show comes to a close. This week I am also in the midst of working with a client helping her develop a personal brand strategy. Like Oprah it is important that we all create a plan to guide our life and work. After all, if we do not, who is going to do it for us.
Like an organization, our brand is our name, and the associations that people make when they hear or see our name. Personal branding is the process of aligning our self-perceptions with the perceptions that others have about us. Ideally we want our perceptions to be in sync with those who we want to connect with. Oprah is a great example of someone who understands who to connect with her audience.
Fans and followers of Oprah are prime examples of brand champions. Those who passionately and enthusiastically advocate a brand. We all want and need others to champion our brand. But it starts within. We all need to understand who we are and what we stand for. We all need to create a personal mission statement and clearly articulate our core values. Once this happens we are more effective in connecting with the right fit in terms of other people, cultures, organizations and other aspects of our life and work.
We end up being happier. We end being more Oprah-like.
Thank you for taking the time to publish this information very useful!I’m still waiting for some icontents ma le scarpe non ti donano. meglio dei sandali con stringe più sottili e caviglia libera Perfect! and data accurately.they are help to me.I expect to see your new share.
Posted by: pandora bracelets | November 03, 2011 at 01:16 AM
Nice topic and post, as we were just talking about what things can happen in the medicine industry.
Posted by: MBT Online | August 02, 2011 at 05:29 AM