This morning, just like every other morning for the past several decades, I used a couple of Gillette products. A disposable razor and a deodorant. I have been a champion of the Gillette brand for as long as I can remember. When I connect with a product or service brand and they deliver on their brand promise, they might have me for life.
That type of brand love is what all organizations hope and dream for. Too often that type of relationship never comes to fruition or is short lived. Sustainable brands understand who they are and what they stand for. They have developed a brand strategy to connect with internal and external stakeholders that share similar guiding principles.
In the case of Gillette, I share brand attributes of efficiency, time-tested service, not flashing and one that can be counted on. In the case of Gillette, it is the Brand Champion of the Day.
This is true....'coz until now, I'm still using this product.
Posted by: Gillette Shavers | August 02, 2011 at 06:07 PM
Nice topic and post, as we were just talking about what things can happen in the medicine industry.
Posted by: MBT Online | August 02, 2011 at 04:37 AM
Too often that type of relationship never comes to fruition or is short lived. Sustainable brands understand who they are and what they stand for.
Posted by: ray ban sale | July 31, 2011 at 08:05 PM
They have developed a brand strategy to connect with internal and external stakeholders that share similar guiding principles.
Posted by: pandora bracelets | July 31, 2011 at 08:04 PM