Like many of you, I have owned a Jeep. Mine was a 1996 Jeep Cherokee. I remember the experience like it was yesterday. I recall the comfort, understanded ruggedness, stylish interior and overall satisfaction. I did not know it at the time, but I would become what today I refer to as a brand champion. So it was with joy that I recently learned of Jeep's 70th year anniversay.
Although I have owned other brands since that time, I still have a special place in my heart for my Jeep. I anticipate that some day I will own another. Every brand hopes that they will connect with the right internal and external stakeholders who will remain loyal to the brand. In the case of Jeep that is me and tons of others.
The problem with most brands commit the ultimate brand sin by trying to be all things to all people. As we know, or should know, that results in the brand being nothing to no one. Sustainable brands understand who they are and what they stand for. They develop a brand strategy which allows them to connect with others who share similar believes. Jeep gets that as well as any brand. As a result, they get to see age 70 and are expected to live many more years. Probably beyond any of us.
Although I have owned other brands since that time, I still have a special place in my heart for my Jeep.
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As a result, they get to see age 70 and are expected to live many more years. Probably beyond any of us.
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Like many of you, I have owned a Jeep. Mine was a 1996 Jeep Cherokee.
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