Getting My Brand ACT Together in Chicago

Today I am in one of my favorite, yet sweltering, cities in the United States. I am in Chicago to present a case study in higher education branding at the 26th annual enrollment planners conference put on by ACT. Yes, that ACT. If you are like me, and in this case hopefully not, you did not do so well on the test. Despite that I still got accepted to my first college choice. Standards were not as high back then.

Fast forward several years and I am presenting for ACT and talking about brand standards for colleges and universities. How the world evolves. I am looking forward to interfacing with admissions professionals. A field that I worked in for nearly 15 years. I feel at home in admissions. It is all about finding the right fit for schools and families. Just like brands in other categories need to do.

Today I am sharing the branding case study from La Salle University. One of my dearest experiences. We will be talking about recruiting and retaining students, which is still in my blood. Not dissimilar to what I often post about how to effectively recruit and retain brand champions.

Rex Whisman

BrandED Consultants Group

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We will be talking about recruiting and retaining students, which is still in my blood. Not dissimilar to what I often post about how to effectively recruit and retain brand champions.