There are not many brands that compare in terms of global reach than the Manchester United football club. A quick scan of the stands at the MLS all-star game last night seemed to reveal as many Red Devil brand champions as any of the American teams represented at the game. I know I did not see any of my Colorado Rapids folks on the telecast.
Sport has a way of connecting people around a common excitement. Manchester United does so as effectively as any brand in sport, or any category for that matter. Last week I was in Chicago, as was Wayne Rooney, Sir Alex Ferguson and the other members of the Man U team. Strolling down Rush Street I saw the Manchester United tour bus. The concept of tour bus has as much relevance around the world than other UK brands like say, the Rolling Stones.
I admit that like most Americans I was a late adopter to world football. I grew up watching the NFL and thinking the US version reigned supreme. Maybe it is because I am now a brand consultant or that I feel more a member of the world community than ever before, that I have now seen the light. I'll take Chelsea, Real Madrid or Manchester United over the Cowboys, Packers or Raiders any day. I feel more of a connection with futbol. I am a brand champion.
No matter how many times I read it, it never gets old. You definitely hit the nail on the head on this one. This is something people need to know about.
Posted by: UGGs On Sale | August 09, 2011 at 12:08 AM
I was a late adopter to world football. I grew up watching the NFL and thinking the US version reigned supreme. Maybe it is because I am now a brand consultant or that I feel more a member of the world community than ever before,
Posted by: ray ban uk | August 01, 2011 at 07:57 PM
I feel more of a connection with futbol. I am a brand champion.
Posted by: ray ban | August 01, 2011 at 07:57 PM
I have mild depression, do things always does not succeed, the way I like to see people laugh, and this can ease the pressure
Posted by: MBT Online | August 01, 2011 at 05:21 AM
Soccer might become as popular as Football in US in ten years or so.
Posted by: Calgary MLS | August 01, 2011 at 01:02 AM