With the evolution of the Internet and social networking, it is easier than in the past to know who advocates your brand. We connect with people and companies every day and have a good idea who they are based upon their transparent profiles. Even people you do not know might be championing you and your brand. About once a month I Google myself and my company to see what comes up.
I am always humbled to learn that a graduate student in China is citing my work or a sharing site in Europe has included one of my brand videos from YouTube to help others understand the value of branding. I have not counted, but I anticipate about a quarter or more of my collective connections on Facebook, Foursquare, Linked-In and YouTube are from nations outside mine. The map to the right even gives me a visual of who I am connecting with here on the blog each day.
It all starts with an understanding of who you are and what you stand for. Then determining ways of sharing and aligning your guiding principles with those who share similar views. Even those who do not share your views will respect you and can become your advocates. None of this is possible though without a brand platform. A short baseline summary that guides your communications in an accurate, authentic, concise and consistent manner.
Without a brand strategy it is difficult to recruit brand champions. Without a sustainable brand strategy it is nearly impossible to retain your brand champions. Who champions your brand?
Achievement presents the only genuine delight in life
Posted by: Ralph Lauren Outlet | October 31, 2011 at 11:46 PM
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Posted by: Mulberry UK Factory | October 17, 2011 at 11:24 PM