Growing up in Denver and being a life-long Broncos fan, one of my least favorite people on Planet Earth was Al Davis. Why? Because his Raiders always seemed to beat up on our poor little ponies. Seeing him prance around on the field during pre-game warm ups dressed in those black and white jump suits made me want to scream. It was if some criminal had broken out of jail and was given safe haven on our stadium floor. The gaul!
Deep down inside I was jealous of Al Davis. If the truth be known I wanted to be Al Davis. He seemed to have it all. An owner of one of the most successful teams in American sport, a one time coach, owner and even commissioner in the most popular sport in the United States. As a youngster I could not understand why the Raiders had such a passionate leader, players and fans. I now know it was because the Raiders had one of the most effective brands.
This week the Bay Area lost two of its icons. Earlier in the week Apple lost Steve Jobs. Today the Raiders lost Al Davis. In both people the world lost two of its greatest brand champoins. What wonderful case studies for anyone or any organization wanting to understand what it means to be a brand champion.We will miss them.
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